How businesses use proxies for accurate market research

Market analysis can be crucial for your business. It is a process of researching the commercial environment and consumer behavior. Specialized analytics companies and internal divisions of large organizations use Residential Proxies for global or partial analytics.

Market analysis and technology proxies

Depending on the scale of the task, research can cover the entire global market or focus on a particular segment. For example, it may be an e-commerce, financial services, tourism, video games, or online entertainment. Large corporations use these specialized processes that are performed by data analysts, business analysts, marketing researchers, data engineers, and competitive “intelligence” teams. Analytics always starts with the inflow of data, for sure. Companies research various factors:

1. Competitor prices.
2. Product range.
3. Demand changes.
4. Advertising campaigns.
5. User feedback.
6. Product popularity.
7. Search trends.

This may concern the global market as well. Let’s look at an example. An international retailer can track the prices of the same items in dozens of countries on a daily basis. This helps them understand how the competitive environment is changing and what pricing strategies are being used by other market participants.

At the information-gathering stage, many companies collect data from open Internet sources. These may be marketing platforms or travel platforms. When the volume of such requests becomes impressive, specialists need to organize this process as efficiently and steadily as possible.

Proxy servers help specialists distribute processes through various IP addresses and regions. For example, this is very important for international analytics. For example, the same site can display different assortments. To see information as it is seen by real visitors in a particular region, analytics systems route queries through IP addresses.

Mobile proxies

They operate via the IP addresses of mobile operators. They are especially useful when specialists are going to research mobile audiences or the work of applications. Interesting fact: many platforms treat mobile IP as the addresses of real smartphone users.

Datacenter proxy

These tools use the addresses of servers located in data centers. They are cheaper than resident solutions and relevant to mass collection of public data. If you need high speed of connection, the analytics company can use this type of proxy to regularly monitor a large number of web pages.

Resident proxies

Resident technologies are considered among the most relevant for market analysis. They use the IP addresses of regular users and allow specialists to receive data as seen by real audiences. For example, a marketing agency can check which prices or advertisements are displayed to users in a particular region.

Resident proxies are excellent for competitor monitoring and e-commerce analytics. Large companies often implement a combination of multiple categories of proxies. For example, a corporation can collect general statistics via data-centric proxies. At the same time, it uses mobile IPs to monitor local prices.

Market analysis is always a single technology chain. Proxy infrastructure helps specialists obtain data from various regions of the world. At the same time, cloud platforms provide storage and processing of large data sets. Artificial intelligence models reveal patterns and form accounts. Proxies give specialists the opportunity to assess the situation in the global market and particularly its segments.